Tuesday, August 16, 4-5:30 p.m., Oberhafen
What still feels like science fiction to many is no longer a foreign concept, but a reality in many companies.
Of all areas of a company, marketing can perhaps benefit the most from artificial intelligence. Understanding customer needs better, matching them with products and services and persuading people to buy – capabilities that AI can significantly improve.
To what extent AI will influence or even replace jobs in marketing or whether AI can act as an enabling tool to take the marketing game to a new level and fully exploit untapped potential, we will discuss with you and finally live again at the fourth edition of AI & Media.
Together with our partners, we are bringing media enthusiasts together with AI experts to discuss the enabling possibilities of AI in marketing in the fourth edition. Before the open discussion round, we will have two exciting short presentations by Ramin Ataei (JUSTADDSUGAR) and Meik Vogler (Yours Truly). The partners of the nextMedia.Hamburg event series, Der Spiegel, Yours Truly, Pilot, Ströer and Lufthansa Industry Solutions, will also be there.
