European Music Business Training - Content Creation with AI

ARIC auf dem Reeperbahn Festival: Content Creation with AI

As part of the European Music Business Training (EMBT), this double lecture with subsequent discussion will present the current technical status in the field of AI-generated content and outline the legal consequences.

In the first part, AI enabler Werner Bogula from ARIC will give an overview of the current state of AI technology in the field of content generation and the implications for the production of creative content in music, text and visual. In the second part, lawyer Dr. Bahne Sievers from Fieldfisher will shed light on the current legal situation for AI content. The focus will be on copyright law, and questions such as protectability, ownership and infringement of AI content will be addressed. Jovanka von Wilsdorf, expert on artificial intelligence in music creation, will show a few examples as an introduction to the subsequent discussion, where the topic, moderated by Inken März, will be debated with the audience regarding its future viability and applicability for the music industry.

With the European Music Business Training (EMBT) Hamburg Music and its partners are offering a unique training opportunity for employees from the European music business. It supports employees, solo self-employed persons and music companies in their further development, innovative capacity and crisis management.

The offer includes a variety of seminars and workshops that provide music business-specific knowledge with focus on digital, resilient and green recovery.

Find out more and register for this session


  • Sievers Bahne, Counsel, Technology & Data, Fieldfisher, Germany
  • Werner Bogula, Digital Enabler, ARIC (Artifical Intelligence Center, Hamburg), Germany
  • Jovanka von Wilsdorf, Board Member, Music Women, Germany
  • Inken März (Moderation)